Every year Brand Finance produces its GIFT (Global Intangible Finance Tracker) Report where company brands comprise a significant portion of the calculated intangible value. Brand Finance strongly believes that investors need more information about the nature and value of internally generated intangible assets such as a company's brand and that maintaining the status quo in financial reporting is simply irresponsible. Brand Finance executives Jeremy Sampson and Declan Ahern weigh in on the topic.
#brand finance#intangible assets#Value of a brand
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