If we are to deliver on Customer Lifetime Value and Brand Loyalty, we need to realise that CX strategy needs to move from transactional moments to relationship building ones. We need to look at key aspects that make human relationships work, and apply them to our customer interactions.
This video is Part One of a trilogy. Like the original Star Wars or the Toy Story movies, they are just going to get better as they go!
This one highlights 5 (of 10) key attributes required to maintain a healthy genuine relationship. Apply them to your customer interactions for immediate deepening of your CX relationships. You’ll also learn some tips to improve your own personal relationships! Hey … it’s cheaper than marriage counselling.
Read the full article:
https://kenhughes.info/5-things-you-need-for-a-health-customer-relationship-part-1/
Credits: Pia and I picture - reproduced with permission from Pia, because we both look young and would like to pretend we still are.
🎙️Ken Hughes is now considered one of the World’s leading speakers on the subject of consumer values, organizational change, leadership and agility. His virtual and live in-person keynotes are famous for their high-energy, thought provoking content as well as their impactful and inspiring delivery. Author, International Keynote Speaker and Professional Emcee and corporate host.
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